The maximum impact was felt in major cities like Delhi (1st), Mumbai (2nd), Ahmedabad (3rd), Kolkata (4th), Chennai (5th), Hyderabd (6th) and Pune (7th).
During the last three years, the salary of average common man has gone up by 10-15% but on the other side the prices of fruits and vegetables have also gone up by 100-115%.
The relatively affordable tomatoes, cabbage cauliflower, lady finger and potatoes basic ingredients in most Indian meals are moving away from the middle class family reach as prices continue to soar. The prices are fluctuating like stock market and consumer in the middle class segment are suffering so much due to Food Inflation.
The survey was conducted in a period of three months beginning April to June 2011 in which over 1,000 housewives and 1,000 employees took part.
86% of the respondents said that rising food prices have made their life even tougher. A middle class family cannot predict their monthly household expenses for next month cause prices are unpredictable it is not only the prices of commodities but prices of vegetables, fruits, milk, pulses and other household items also make there presence and importance felt from time to time.
Around 65 per cent of the survey respondents fall under the age bracket of 25-29 years, followed by 30-39 years (26 per cent), 40-49 years (16 per cent), 50-59 years (2 per cent) and 60-65 years.
The upward spiraling food inflation has pinched all the middle class families across the country. Rising inflation forcing middle class to curtail spending, more than 52% of employees said that they shell out between Rs. 4,000 to 5,000 on vegetables and fruits itself. About five years ago this expenditure was one fourth of it, they added.
65% of household's women said that the soaring prices of fruits and vegetables have put their household budget in a state of disarray. They are now forced to rethink their daily menus, or patronise the local Mother Dairy outlets where prices are lower.
56% of the respondent disclosed that vegetables at current prices are not even an option for his family of six, whose family survives on the monthly salary of Rs.8,000-10,000. Others are trying to alter their menu by making one vegetable dish with rice or bread.
Majority of respondents said that they prefer to buy veggies in bulk instead of every day. However the prices of fruits and vegetables at Safal shops of Mother Dairy are comparatively lower than market prices.
"Rising prices of fruits and vegetables have upset budgets of middle and lower class families, particularly affecting those below the poverty line. The fact that prices of some of the essential commodities have increased further has created great dissatisfaction, added Mr. D S Rawat, Secretary General, ASSOCHAM.
Mr. Rawat also said that any change in price of diesel immediately impacts prices of food items, especially since most them are dependent on transport through several hundred kilometres. Delhi gets most of its vegetable and fruit supply from nearby states and in some cases, even as far as south India. While the actual increase in the price of diesel and price of per kilogram of vegetable is highly disproportionate.
Mr. Rawat further added that almost all vegetables in the city's markets have become costlier, with many becoming out of reach of the middleclass family. Prices of brinjals, onions, cucumbers and tomatoes besides fruits have also gone up. Fruits have also become a luxury for the lower middle class; one spends less on buying a litre of fruit juice than a kilo of fresh fruits. Packed fruit juices appeared to be a better option for them.
78% of female respondent said that all methods to keep the kitchen budget intact have failed for us, so they have switched over to precooked and ready-to-eat food items to cut down on expenses. On the other side, 67% of vegetarians said that they face even more problems due to steep increase in prices of vegetables and fruits and worried of lower intake of vegetables and may affect health of their family.
However, 45% of executive said that "daal" which is used to be a part of our every day meal. Today, they cannot afford to buy it. They prefer to have daal once a month as prices have doubled in the last two year.
The survey also found that low-income groups and people under-35 said that they are increasingly cutting back on the nutrient-rich snacks because they can no longer afford them.
87% of respondents said that they forget the season's exotic fruits and vegetables, even the common potato, tomato and onion are now beyond the middle class family reach. For many, it's becoming a nightmare stretching the household budget and has been forced to make do with consuming lesser quantities.
Prices of some vegetables like cauliflower have started coming down since the past one week. But basic vegetables like tomatoes and onions are still very costly. Mr. Rawat further stated that the government should take immediate measures to check the spiralling prices of fruits and vegetables.
Lower middle class losing taste of vegetables & fruitsPublished on Wed, Jul 27, 2011 at 15:18 | Source : PTI Updated at Wed, Jul 27, 2011 at 15:22 |
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Fresh fruits and vegetables are fast disappearing from the plate of the lower middle class due to skyrocketing prices, an ASSOCHAM survey has said.
According to the ASSOCHAM Social Development Foundation (ASDF), more than half of the lower middle class population has been forced to skip or squeeze their budgets for fresh fruits and vegetables because of the rising prices.
"The maximum impact has been felt in major cities like Delhi, Mumbai, Ahmedabad, Kolkata, Chennai, Hyderabad and Pune," the survey said.
The field study brought out the fact that the increase in salaries in the last three years is disproportionate to the rising prices of fruits and vegetables. "During the last three years, the salary of the average common man has gone up by 10-15%, but the prices of fruits and vegetables has gone up by 100-115%," it added.
While 86% of the respondents said that rising food prices have made their life even tougher, 56% of the respondents felt that vegetables at current prices are not even an option for a family of six, where the monthly salary is Rs 8,000-10,000.
Around 87% of the respondents said they have forgotten the taste of the season's exotic fruits and vegetables due to the price spike.
"Almost all vegetables in the city's markets have become costlier, with many becoming out of the reach of the middle class family. Prices of brinjal, onions, cucumbers and tomatoes, besides fruits, have also gone up," ASSOCHAM Secretary General D S Rawat said.
The survey also found that low-income groups and people under-35 are increasingly cutting back on nutrient-rich vegetables and fruits because they can no longer afford them.
About 78% of the female respondents covered in the survey said that efforts to keep the kitchen budget intact have failed and most of them have switched over to pre-cooked and ready-to-eat food items to cut down on expenses.
According to the industry body's survey, 67% of the vegetarians covered said they face even more problems due to the steep increase in prices of vegetables and fruits.
The ASSOCHAM survey was conducted over a period of three months from April to June, 2011, and over 1,000 housewives and 1,000 employees took part.
New Market
Located on Lindsay Street, this is Kolkata's one of the oldest and most renowned Municipal Markets. A huge Complex, where a whole range of products are sold. Among the products found here are Jewellery, silverware, leatherwear, Cutlery, Crockery, Glassware garments, confectionery, clothing, dry fruits, poultry products, fish, meat, vegetable, flowers etc.
Shreeram Arcade
A market located opposite Light House Cinema in Chowringhee area near the central transport point, Esplanade. It has around 275 shops under one roof in four floors, all neatly decorated. Glass capsule elevators and sparkling fountains attract the shoppers. Marketing is a real pleasure out here due to its overall ambiance.
Treasure Island
This complex is located in Madge Lane, beside Globe Cinema. Within the New Market shopping zone, this air-conditioned market is a drop-in point for regular New Market shoppers, who are not satiated enough.
Air Conditioned Market
This multistoried complex is on Shakespeare Sarani, previously known as Theatre Road. Starting from garments and watches to consumer durables like electronic household gadgets are on display for sale.
Vardhan Market
Located on Camac Street, this air-conditioned market comes complete with an escalator for shoppers' convenience. Novelties, watches and other consumer durables are the ones that this market specializes in.
Bagri Market
On Canning Street, is located this wholesale/ retail market for plastic toys and other products like stationery, dairy manufactures, electrical goods and appliances, glassware, moulded luggage etc.
Bowbazar Market
The Bowbazar market on B.B. Ganguly Street is known for its jewellery shops besides other shops dealing in wooden furnitures, musical instruments, shoes, seasonal fruits, fresh vegetable and flesh meat etc.
Burrabazar Market
This oldest wholesale/retail market of Kolkata on Mahatma Gandhi Road, is the place to shop for whole sale business of textiles, cereals, food grains, spices, dry fruits, edible oils, sugar, salt and other groceries. There are good number of renowned retailed shops located in this market complex where the retail buyers sometimes buy products at the whole sale price.
Chandni Market
This market located off Dharmatala Street, in Central Kolkata near Esplanade (popularly knows as Chandni Chawk), is a very old one, known for its stock of metal products and commodities, hardwares, paints, clothes, steel trunks/suitcases, electronic components, audio/videos, housing/cabinet etc.
China Bazar
Old China Bazar Street houses this market mainly dealing with paper, paper bindings, foils, envelopes, streamers, stationery, crockery, glassware, domestic goods, etc.
Dakshinapan Market
Adjacent to the Nazrul Mancha, near the Dhakuria flyover is this sprawling multistoried marketplace. This market comprises of various State Emporiums dealing in handlooms, textiles, handicrafts, imitation jewellery and fancy goods.
Fancy Market
Located near Khidderpore, this is the market where a variety of imported goods including electrical And electronics appliances can be purchased at an affordable price.
Gariahat Market
This buzzing marketplace is located on Rash Behari Avenue and Gariahat Road Crossing. Textiles, readymade garments, electronic gadgets, and almost every other thing can be found here. Besides the regular shops, are the makeshift shops that crowd the sidewalks. These shops are the ones where one gets to purchase something at a bargain price.
Jadubabu's Market
Located on Ashutosh Mukherjee Road in Bhawanipore of South Kolkata, this old market sells vegetables, fish, meat, fruits, groceries and utencils
Koley Market
This market is located near Sealdah in Central Kolkata. Wholesale/retail vegetable, fish, meat, milk, poultry products etc.
Lansdowne Market
Located in South Kolkata on Sarat Bose Road, this market stocks mainly vegetable , groceries etc. Also a large number of motor mechanic garages are found in the vicinity. The Kolkata Motor Vehicle Authority's office is closely located to this market.
College Street Market
As evident from its name, this market is located at College Street. It is known mainly for its collection of leather goods, footwear, sarees, musical instruments, vegetable and meat etc. Most of the Book shops and Book Publishers have their place of business transaction near this market. The area is well referred to as BOI PARA (Book Market).
Lake Market
This market is located on Rashbehari Avenue between Deshopriya Park and Rashbehari Avenue. It is famous for fresh vegetable, flesh, flowers, grocery items. It is also the main market for the Indians from the southern part to have commodities from this market for their unique food preparation.
Park Centre
Located on Park Street, in Central Kolkata near Chowringhee, this market has more or less the novelty product ranges and ready made garments for sale.
Charnock City
KB-26 Salt Lake City, Sec-II,
Kolkata - 700 091
Phone: 23581086/1349
This complex, with an unique architectural flamboyance, is the latest addition to Kolkata's list of markets. Under one roof one can buy any commodity in this market. The market is located at Sector III of Salt lake City near the Salt Lake Stadium.
http://grocery.ebest.in/delhi/vegetables-prices-in-delhi/category.html
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